On Wednesday, November 28, 2012, eTAGZ (plaintiff) recorded a complaint
against Active People (defendant) for patent infringement
in the U.S. District Court of Utah (case no. 2:12-cv-01090).
eTAGZ is involved in
digital shopping marketing initiatives for manufacturers, retailers and content
providers to drive merchandise sales and capture new consumers. Active People
is in the business of manufacturing games and toy products under brand names
including its own “Active People” brand.
The patents involved
in the suit are:
Patent Number
Current Assignee[1]
|
Issued Date
|
Expiration Date[2]
|
Title
|
|
Oct 02, 2001
|
May 06,
2019
|
CD-ROM product label apparatus and
method
|
|
Mar 17,
2009
|
May 06,
2019
|
Computer readable hang tag and product
|
|
Apr 27,
2010
|
May 06,
2019
|
Consumer-computer-readable product
label apparatus and method
|
|
Aug 21,
2012
|
May 06,
2019
|
Computer-readable medium product label
apparatus and method
|
Note: Table
information sourced from Maxval Assignment Database.
The eTAGZ patents involve product marketing and branding through
the use of a digital labeling system including a CD, DVD, CD-ROM, memory card,
USB flash drive or other digital communication device. Use of digital labeling
system creates a unique marketing opportunities for vendors and manufacturers.
Information about the manufacturer such as branding, product lines, multimedia
presentations and interactivity with purchasers are some of the benefits that
can be obtained by employing a digital labeling system. It is used as a means of differentiating
products in marketplace. According to the complaint, the toys Kiwido and Astrojax (the “infringing products”) allegedly infringe the above patents
by the way they are marketed. Kiwido (see Fig. 1) is a game and a swinging toy that combines dynamic motion,
aesthetics and dancing elements. Astrojax
(see Fig. 2) is a game about action, rhythm and personal
style. Three balls with special metal weights inside are connected with a
string and can rotate rapidly in response to torques applied by the string. They
are sold through various retail stores including the defendant’s website www.activepeople.com.
Fig.1: Kiwido Fig.2: Astrojax
eTAGZ has recently filed patent infringement suit against the
following companies:
Company
|
Case Number
|
Date Filed
|
Status
|
11/19/2012
|
Pending
|
||
10/09/2012
|
Pending
|
If
you are interested in knowing more about the cases filed by eTAGZ, please contact us.
For
more details, visit MaxVal-IP and
subscribe to our Litigation
Alerts.
[1]MaxVal offers Patent
Assignment Alert service where subscribers receive email alerts when
assignments relating to target applications, patents or entities of interest
are recorded.
[2]Expected
expiration date. Patent Term
Estimator is a free web-based tool that automatically calculates patent terms and
expiration dates for U.S. utility patents.
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