Thursday, December 13, 2012

eTAGZ vs. Eolo sport in Patent Lawsuit

eTAGZ (plaintiff) recorded  a suit against Eolo Sport (defendant) for patent infringement in the U.S. District Court of Utah (case no. 2:12-cv-01125) on Tuesday, December 11, 2012.

eTAGZ is involved in digital shopping marketing initiatives for manufacturers, retailers and content providers to drive merchandise sales and capture new consumers. Eolo Sport designs and manufactures outdoor toys and sporting goods under multiple brand names including Eolo Sport. They also carry out OEM manufacturing and development.

The patents involved in this suit are:
Patent Number
Current Assignee[1]
Issued Date
Expiration Date[2]

Oct 02, 2001
May 06, 2019
CD-ROM product label apparatus and method

Mar 17, 2009
May 06, 2019
Computer readable hang tag and product

Apr 27, 2010
May 06, 2019
Consumer-computer-readable product label apparatus and method

Aug 21, 2012
May 06, 2019
Computer-readable medium product label apparatus and method
Note: Table information sourced from Maxval’s Assignment Database and Litigation Database.

The eTAGZ patents in the suit involve product marketing and branding through the use of a digital labeling system including a CD, DVD, CD-ROM, memory card, USB flash drive or other digital communication device. Use of digital labeling system creates unique marketing opportunities for vendors and manufacturers. Information about the manufacturer such as branding, product lines, multimedia presentations and interactivity with purchasers are some of the benefits that can be obtained by employing a digital labeling system.  It is used as a means of differentiating products in the marketplace. According to the complaint, the toys marketed as Funtrix Yoyo (the infringing product) allegedly infringe the above patents by the way they are marketed (like including an instructional DVD along with the product). They are sold through various retail stores including the defendant’s website

eTAGZ has recently filed patent infringement suits against the following companies:

Case Number

Date Fled
If you are interested in knowing more about the cases filed by eTAGZ, please contact us.

For more details, visit MaxVal-IP and subscribe to our Litigation Alerts.

[1] MaxVal offers Patent Assignment Alert service where subscribers receive email alerts when assignments relating to target applications, patents or entities of interest are recorded.
[2] Expected expiration date. Patent Term Estimator is a free web-based tool that automatically calculates patent terms and expiration dates for U.S. utility patents.

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