Patent Infringement Lawsuit against Magnus

Plaintiff: eTagz Inc. 

Defendant: Magnus Inc.

Case Number: 2:13-cv-00085

Court: Utah District Court

Date Filed: February 01, 2013

Patents-in-Suit: US6298332, US7503502, US7703686 and US8249919

Patent Number Current Assignee[*]	Issue Date	Expiration Date[†]	Title
US6298332 eTagz	Oct 02, 2001	May 06, 2019	CD-ROM product label apparatus and method
US7503502 eTagz	Mar 17, 2009	May 06, 2019	Computer readable hang tag and product
US7703686 eTagz	Apr 27, 2010	May 06, 2019	Consumer-computer-readable product label apparatus and method
US8249919 eTagz	Aug 21, 2012	May 06, 2019	Computer-readable medium product label apparatus and method

Table information sourced from Maxval’s Assignment Database. 

The eTagz patents in the suit involve product marketing and branding through the use of a digital labeling system including a CD, DVD, CD-ROM, memory card, USB flash drive or other digital communication device. Use of digital labeling system creates unique marketing opportunities for vendors and manufacturers. Information about the manufacturer such as branding, product lines, multimedia presentations and interactivity with purchasers are some of the benefits that can be obtained by employing a digital labeling system.

The Parties:

eTagz, a digital media company, provides marketing and branding tags with retail products. It provides digital hang tags containing media content for consumers, such as videos, games, music, and promotions. It develops CD-ROMs of video games for convenience stores to promote sales of fountain drinks. It serves manufacturers, retailers, and advertisers. 

Magnus is in the business of marketing hunting products under brand names including its own Magnus brand.

As in complaint:

Plaintiff alleges that defendant infringes the above patents by marketing the product Bullhead with features as claimed in the above patents. They also state that all the defendants’ products that include a computer readable medium infringe the eTagz patents.

Other Cases Filed:

eTagz has filed around 25 cases and the recently filed patent infringement suits are listed below:

Defendant	Case Number	Filed Date	Status
Ermico Enterprises	2:13-cv-00088	02/01/2013	Pending
Illusion Systems	2:13-cv-00090	02/01/2013	Pending
Magnesium Media	2:13-cv-00058	01/23/2013	Pending
Indian Industries	2:13-cv-00059	01/23/2013	Pending
MGA Entertainment	2:13-cv-00024	01/09/2013	Pending

Table information sourced from Maxval’s Litigation Database.

If you are interested in knowing more about the cases filed by eTagz, please contact us. To get alerts on cases filed, subscribe to our Litigation Alerts.

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[*] MaxVal offers Patent Assignment Alert service where subscribers receive email alerts when assignments relating to target applications, patents or entities of interest are recorded.

[†] Expected expiration date. Patent Term Estimator is a free web-based tool that automatically calculates patent terms and expiration dates for U.S. utility patents.