Tuesday, February 5, 2013

Patent Infringement Lawsuit against Magnus

Plaintiff: eTagz Inc. 

Defendant: Magnus Inc.

Case Number: 2:13-cv-00085

Court: Utah District Court

Date Filed: February 01, 2013

Patents-in-Suit: US6298332, US7503502, US7703686 and US8249919

Patent Number
Current Assignee[*]
Issue Date
Expiration Date[†]
Oct 02, 2001
May 06, 2019
CD-ROM product label apparatus and method
Mar 17, 2009
May 06, 2019
Computer readable hang tag and product
Apr 27, 2010
May 06, 2019
Consumer-computer-readable product label apparatus and method
Aug 21, 2012
May 06, 2019
Computer-readable medium product label apparatus and method
Table information sourced from Maxval’s Assignment Database

The eTagz patents in the suit involve product marketing and branding through the use of a digital labeling system including a CD, DVD, CD-ROM, memory card, USB flash drive or other digital communication device. Use of digital labeling system creates unique marketing opportunities for vendors and manufacturers. Information about the manufacturer such as branding, product lines, multimedia presentations and interactivity with purchasers are some of the benefits that can be obtained by employing a digital labeling system.

The Parties:
eTagz, a digital media company, provides marketing and branding tags with retail products. It provides digital hang tags containing media content for consumers, such as videos, games, music, and promotions. It develops CD-ROMs of video games for convenience stores to promote sales of fountain drinks. It serves manufacturers, retailers, and advertisers. 

Magnus is in the business of marketing hunting products under brand names including its own Magnus brand.

As in complaint:
Plaintiff alleges that defendant infringes the above patents by marketing the product Bullhead with features as claimed in the above patents. They also state that all the defendants’ products that include a computer readable medium infringe the eTagz patents.

Other Cases Filed:
eTagz has filed around 25 cases and the recently filed patent infringement suits are listed below:
Case Number
Filed Date
Ermico Enterprises
Illusion Systems
Magnesium Media
Indian Industries
MGA Entertainment
Table information sourced from Maxval’s Litigation Database.
If you are interested in knowing more about the cases filed by eTagz, please contact us. To get alerts on cases filed, subscribe to our Litigation Alerts.

[*] MaxVal offers Patent Assignment Alert service where subscribers receive email alerts when assignments relating to target applications, patents or entities of interest are recorded.
[†] Expected expiration date. Patent Term Estimator is a free web-based tool that automatically calculates patent terms and expiration dates for U.S. utility patents.

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